Using Mailed Surveys
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The red lines on these two graphs represent the wild variations in mailed survey responses by two of America’s biggest mailed survey vendors.
These lines should follow the green line which represents meeting 100% of the provider level survey goals. These graphs are pretty typical of what happens with provider level mailed surveys, whether done inhouse or outsourced to an outside vendor.
The slope of the red lines represents survey failure, not success. In both instances, the mailed survey vendors missed 96% of the individual provider survey goals. Some providers were over sampled, many others were under sampled.
When your vendor can’t even get the number right, is it any wonder why doctors doubt the credibility of patient satisfaction surveys?